Ad agencies have a knack for creating new brands and thinking up clever jingles. Unfortunately in our experience, they really stink at building web sites.
Why you ask? It seems that the last thing on the agency’s mind is how people will get to your web site, and instead they assume the people already made it there. In turn, they focus on the interactivity, visuals & presentation a whole lot and think about Search Engine Optimization hardly at all.
In other words, All Show & No Go, or a pretty web site that does not make a dime.
Our recommendation would be to consult an experienced web developer during the process and use their services in conjunction with the Ad Agency’s services. If you don’t have the budget to allocate to a web site that is properly designed for the search engines along side the agency, then we recommend skipping the Ad Agency altogether and starting with the basics.
