It amazes me to this day just how many under performing web sites there are out there. Week after week I meet with a business owner or web site manager that is clueless as to whether or not they’ve gotten new business from the web site that cost them thousands of dollars.
On the other hand, it also amazes me how many business owners expect the world from a web site with so little substance. In a perfect world, a business could just throw up a decent looking site with their logo and phone number and watch the leads pour in. Unfortuantely, that never happens!
As a web design consultant, this is my simple hardest task: To create enough urgency in a web site client to actually put their best face forward through their website. Often this face includes:
Content with substance. Examples include:
-Real client or project case studies (with a picture if possible and appropriate)
-Genuine testimonials from your clients
-A story of the business. The web site should say everything a prospect or client might possibly want to know about your company.
The biggest obstacle a business owner or web site manager faces when trying to produce this content is TIME. If you don’t make time to work on your web site, it will not make you a dime!
“But Kevin, what about the search engines?”
The search engine game is barely half the battle. I have seen sites that get hundreds or thousands of qualified visitors from search engines, but still don’t generate one phone call or relevant inquiry lead.
“How can that be?”
The truth is that those hundreds or thousands of qualified visitors probably found one or two other web sites using the same search engine, and they simply liked what they saw or read on those sites more than yours. The odds are also good that the web site manager or business owner behind those sites put hours of their valuable time into that web site.
